HELLO! I'M RACHAEL LAWRENCE
I'M HERE TO HELP YOU GET SEEN, HEARD & PAID FOR ALL THAT EXPERIENCE & WISDOM YOU HAVE TO OFFER.
Because whether you believe it right now or not, (imposter syndrome has a habit of showing up at the worst possible moments), you have world-changing potential inside of you. In the quiet confidence that comes from lived experience, hard-won wisdom, and knowing who you are becoming. Letting that potential sit unused would be a real loss, not just for you, but for the people who are waiting for your voice, your work, and your leadership.
HELLO! I'M RACHAEL LAWRENCE
I'M HERE TO HELP YOU GET SEEN, HEARD & PAID FOR ALL THAT EXPERIENCE & WISDOM YOU HAVE TO OFFER.
Because whether you believe it right now or not, (imposter syndrome has a habit of showing up at the worst possible moments), you have world-changing potential inside of you. In the quiet confidence that comes from lived experience, hard-won wisdom, and knowing who you are becoming. Letting that potential sit unused would be a real loss, not just for you, but for the people who are waiting for your voice, your work, and your leadership.
Seriously though
You may be surrounded by people who question your next move, your ambition, or your decision to want more.
Sometimes, the loudest voice isn’t even external, it’s your own mind stepping in with doubt, second-guessing, and well-rehearsed stories designed to keep you safe rather than seen.
I don’t need to meet you to know this. Those dreams of doing something more with your life, something meaningful, something that genuinely lights you up, and yes, brings the recognition and compensation you deserve, are not unrealistic or out of reach. They’re closer than you think.
That quiet, persistent feeling you get deep down, when imposter syndrome isn’t shouting over it, knows the truth. It knows what you’re capable of, it remembers the things you once dreamed about, and it refuses to be ignored. It keeps nudging because it’s not there to sabotage you, it’s there to guide you back to yourself. And the moment you start paying attention, everything begins to shift.
Seriously though
You may be surrounded by people who question your next move, your ambition, or your decision to want more.
Sometimes, the loudest voice isn’t even external, it’s your own mind stepping in with doubt, second-guessing, and well-rehearsed stories designed to keep you safe rather than seen.
I don’t need to meet you to know this. Those dreams of doing something more with your life, something meaningful, something that genuinely lights you up, and yes, brings the recognition and compensation you deserve, are not unrealistic or out of reach. They’re closer than you think.
That quiet, persistent feeling you get deep down, when imposter syndrome isn’t shouting over it, knows the truth. It knows what you’re capable of, it remembers the things you once dreamed about, and it refuses to be ignored. It keeps nudging because it’s not there to sabotage you, it’s there to guide you back to yourself. And the moment you start paying attention, everything begins to shift.
WONDERING WHAT ANY OF THIS HAS TO DO WITH PERSONAL BRANDING?
You might be wondering what any of this has to do with personal branding, so let me rewind for a moment. About a year ago, I was navigating a business pivot alongside a midlife curveball I genuinely did not see coming. Everything felt unsettled, and it became clear very quickly that if I wanted to move forward, I had to step into my visibility and consciously curate a personal brand that reflected who I was becoming.
Up until that point, I’d been successful as an independent property investor and as a coach purely through word of mouth. The work spoke for itself, but I was essentially invisible. No audience, no profile, no real presence. When I realised I wanted to build a business helping women who were going through similar transitions, I was terrified. I knew I had to show up, but I had no idea how to do that without feeling exposed or out of my depth.
WONDERING WHAT ANY OF THIS HAS TO DO WITH PERSONAL BRANDING?
You might be wondering what any of this has to do with personal branding, so let me rewind for a moment. About a year ago, I was navigating a business pivot alongside a midlife curveball I genuinely did not see coming. Everything felt unsettled, and it became clear very quickly that if I wanted to move forward, I had to step into my visibility and consciously curate a personal brand that reflected who I was becoming.
Up until that point, I’d been successful as an independent property investor and as a coach purely through word of mouth. The work spoke for itself, but I was essentially invisible. No audience, no profile, no real presence. When I realised I wanted to build a business helping women who were going through similar transitions, I was terrified. I knew I had to show up, but I had no idea how to do that without feeling exposed or out of my depth.
THE PAINFUL TRUTH:
At the same time, I was watching women my age doing incredible things. Publishing books, launching podcasts, being featured in magazines, attracting opportunities with ease, and earning serious money doing work they clearly loved. I wanted that too. And slowly, the penny dropped.
Every woman I admired, every one creating impact, income, and recognition, had something I didn’t yet have. A personal brand that positioned her clearly and confidently in the world.
MESSAGE RECEIVED. IT WAS TIME TO GET TO WORK.
THE PAINFUL TRUTH:
At the same time, I was watching women my age doing incredible things. Publishing books, launching podcasts, being featured in magazines, attracting opportunities with ease, and earning serious money doing work they clearly loved. I wanted that too. And slowly, the penny dropped.
Every woman I admired, every one creating impact, income, and recognition, had something I didn’t yet have. A personal brand that positioned her clearly and confidently in the world.
MESSAGE RECEIVED. IT WAS TIME TO GET TO WORK.
MY MISSION
THE WORK PAID OFF. AND AFTER BUILDING A BRAND THAT CHANGED MY LIFE FOR THE BETTER, I DECIDED TO HELP OTHERS DO THE SAME
I LEARNED THE HARD WAY. I didn’t arrive here with a perfectly mapped-out plan. I learned through trial, error, and more than a few expensive mistakes.
I wasted time chasing strategies that didn’t fit, second-guessing myself, and pushing through fear, self-doubt, and imposter syndrome without a clear direction.
I had ambition, experience, and capability, but no roadmap for visibility or personal branding, and no one showing me how to do it properly.
I BUILT THE FRAMEWORK I NEEDED. When Confident As Fck* became an instant bestseller in under 24 hours and my work was recognised with a UK award for visibility and personal branding, it confirmed what I’d come to understand.
Confidence and visibility aren’t personality traits, they’re skills.
I took everything I’d learned, both personally and professionally, and turned it into a clear, repeatable framework that doesn’t just focus on strategy, but also tackles the mindset work that stops so many women from being seen.
THAT'S WHAT BRANDHER.EDIT IS BUILT ON. Brandher.Edit is the result of that journey. It’s where clarity replaces overwhelm and visibility becomes intentional, confident, and aligned.
I work with brilliant women who know they’re capable of more, but feel stuck between too many ideas and not enough focus. This work gives you structure, direction, and a personal brand that finally reflects who you are and where you’re going.
MY MISSION
THE WORK PAID OFF. AND AFTER BUILDING A BRAND THAT CHANGED MY LIFE FOR THE BETTER, I DECIDED TO HELP OTHERS DO THE SAME
I LEARNED THE HARD WAY. I didn’t arrive here with a perfectly mapped-out plan. I learned through trial, error, and more than a few expensive mistakes.
I wasted time chasing strategies that didn’t fit, second-guessing myself, and pushing through fear, self-doubt, and imposter syndrome without a clear direction.
I had ambition, experience, and capability, but no roadmap for visibility or personal branding, and no one showing me how to do it properly.
Confidence and visibility aren’t personality traits, they’re skills.
I took everything I’d learned, both personally and professionally, and turned it into a clear, repeatable framework that doesn’t just focus on strategy, but also tackles the mindset work that stops so many women from being seen.
THAT'S WHAT BRANDHER.EDIT IS BUILT ON. It’s where clarity replaces overwhelm and visibility becomes intentional, confident, and aligned.
AUTHENTICITY, ALWAYS.
I believe your brand should reflect who you are now, not who you used to be or who you think you should be. I don’t do polished-for-the-sake-of-it or performative confidence. I help women strip back the noise, reconnect to who they truly are, and show up with honesty, clarity, and self-trust. When you stop chasing approval and start owning your truth, everything changes, your confidence, your visibility, and the way people respond to you.
Self-Leadership Over Self-Doubt.
Confidence isn’t something you wait for, it’s something you build. I teach women to take responsibility for their mindset, their choices, and the direction of their life and business. This is not about fixing yourself, because you are not broken. It’s about learning how to lead yourself with integrity, courage, and intention, especially in moments when doubt shows up and tries to take over.
Courage Before Comfort.
Starting over takes bravery. Reinventing yourself midlife takes grit. I believe real confidence is built through action, not overthinking or playing small. Growth rarely feels comfortable, but it always feels honest. I support women to take bold, aligned steps forward, even when it feels messy, scary, or uncertain, because confidence is created by doing, not by waiting to feel ready.
Work That Matters
I care about depth, not noise. Visibility is not about being everywhere, it’s about being known for something meaningful. Everything I create is designed to help women build credibility, self-belief, and impact, not just a personal brand that looks good online. This work is about legacy, leadership, and creating something that actually makes a difference, in your life, your work, and the way you show up in the world.
CORE VALUES
AUTHENTICITY, ALWAYS.
I believe your brand should reflect who you are now, not who you used to be or who you think you should be. I don’t do polished-for-the-sake-of-it or performative confidence. I help women strip back the noise, reconnect to who they truly are, and show up with honesty, clarity, and self-trust. When you stop chasing approval and start owning your truth, everything changes, your confidence, your visibility, and the way people respond to you.
Self-Leadership Over Self-Doubt.
Confidence isn’t something you wait for, it’s something you build. I teach women to take responsibility for their mindset, their choices, and the direction of their life and business. This is not about fixing yourself, because you are not broken. It’s about learning how to lead yourself with integrity, courage, and intention, especially in moments when doubt shows up and tries to take over.
Courage Before Comfort.
Starting over takes bravery. Reinventing yourself midlife takes grit. I believe real confidence is built through action, not overthinking or playing small. Growth rarely feels comfortable, but it always feels honest. I support women to take bold, aligned steps forward, even when it feels messy, scary, or uncertain, because confidence is created by doing, not by waiting to feel ready.
Work That Matters
I care about depth, not noise. Visibility is not about being everywhere, it’s about being known for something meaningful. Everything I create is designed to help women build credibility, self-belief, and impact, not just a personal brand that looks good online. This work is about legacy, leadership, and creating something that actually makes a difference, in your life, your work, and the way you show up in the world.
CORE VALUES
FEELING ADVENTUROUS?
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FEELING ADVENTUROUS?
Find Out What’s Blocking Your Visibility and Client Growth.
take the quiz
coming soon
